About FounderIan Ascough
15 years enabling professional athletes, sports clubs and brands to develop marketing & content strategies with measurable commercial benefit.
For the past fifteen years, my work has involved enabling professional athletes, sports clubs and brands to develop marketing & content publishing strategies that have measurable commercial benefit.
Clients include Nottingham Forest Football Club, Rio Ferdinand, Jesse Lingard, Michael Owen, Wolfpack Lager, Tencent, Red Note, ximilaya.com, EA Sports, William Hill, Kaiyun, The Players' Tribune, and The Football Association.
Since 2021, I have managed Nottingham Forest Football Club's Chinese digital brand, original content formats and all associated production for the Mandarin-speaking world.
Since 2017, I have managed the ex-Manchester United and England captain Rio Ferdinand's online presence in China. Rio has the second-highest number of followers in China of any retired footballer after David Beckham.
I have managed the ex-Manchester United and England footballer Jesse Lingard's digital brand in China: Weibo & Xiaohongshu (RedNote) since 2021.
In 2019, I led the strategic request for proposal from The FA for FA Cup clips and content for China.
I have worked across the sports media industry for 25 years and have been fortunate to work with and form strong relationships with governing bodies, sporting associations, rights holders and a number of major sporting talent and brands. In particular I have been able to fully understand the power of storytelling & insight in creating demonstrable commercial upside through content creation in different markets.
Key Achievements & Clients
A proven track record of success across Premier League clubs, international footballers, and major brands.
Nottingham Forest FC digital brand management for Chinese markets since 2021
Rio Ferdinand, Jesse Lingard, Michael Owen - managing digital presence in China
EA Sports, William Hill, Tencent, The Players' Tribune, and The FA
Proven track record across sports media industry with measurable commercial results
Professional Experience Gallery
Behind the scenes of Ian's work across Premier League clubs, international venues, and media partnerships.
FIFA Headquarters Zurich
International football credentials and global network development
Content Creation Excellence
Professional content production and filming for Chinese markets
Nottingham Forest Partnership
Ian Ascough pictured with The Carabao Cup
Strategic Partnerships
High-level business development and client relationship management
Club Access & Relations
Behind-the-scenes access to Premier League facilities and operations
Player Content Creation
Professional interviews and content production with football talent
Video Content & Media Work
Watch Ian's content creation and media work in action - from Premier League club content to Chinese market strategies.
Football Content Creation
Behind-the-scenes look at creating authentic football content for Chinese audiences.
Chinese Market Strategy
Strategic insights into developing football brands for the Chinese market.
Football Player Collaboration
Working with Premier League players to create engaging content for global audiences.
Professional Media Production
High-quality media production showcasing Those Fellas' content creation capabilities.
Quick Insights - YouTube Shorts
Football Insights
Market Updates
